About Us

directline hotels is part of Holidayline (UK) Ltd.
Holidayline (UK) Ltd has 16 years experience in providing great service to our customers looking for holidays, flights and accommodation.

Our family of websites
We launched our first website in 2000 and over the years have added 5 more offering the following: 

directline-citybreaks.co.uk city breaks
directline-skiing.co.uk ski holidays 
directline-hotels.co.uk cheap hotels 
directline-flights.co.uk cheap flights 
directline-holidays.co.uk holidays
directline-cruises.co.uk cruises

Our Partners
Over the years we've worked with google, Microsoft, yahoo, tripadvisor, facebook, lonelyplanet, abta, atol and many others to make people aware of our websites. You may have seen us on one of these sites at some point in time or even visited us from one of these sites today!

We work with GEOtrust to make sure that every booking is made in a secure environment (SSL to industry standards).


Investors in People
Holidayline (UK) Ltd is recognised as having achieved the "Investors in People standard". Investors in People provides a staff development framework that mirrors the business planning cycle (plan, do, review) making it clear for organisations to follow and implement in their own planning cycle. For over twelve years our experienced team has been offering impartial and well-informed advice to thousands of holidaymakers.

Advantage Travel Agents
Holidayline (UK) Ltd is a member of Advantage Travel Agents. This is the largest and most progressive consortium in the travel industry and gives us the buying strength of much larger companies meaning that you get the best holiday deals available. We remain independent of tour operators, airlines and high street travel agents so we are free to offer you the best deal available and aren't forced, like some travel agents, just to recommend a single company's products.

Holidayline (UK) Limited, ABTA & ATOL
If you've purchased with other sites Holidayline (UK) Ltd before you will have noticed that the your booking would have been protected by our ABTA (the Association of British Travel Agents) bond or our ATOL license. However, in circumstances where we sell accommodation by without flights, your booking will NOT be covered by either protection (which applies to all directline-hotels.co.uk bookings).